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1 advertisement originator
рекл. = ad creatorАнгло-русский экономический словарь > advertisement originator
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2 advertisement originator
Патенты: составитель рекламных текстовУниверсальный англо-русский словарь > advertisement originator
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сущ.1) рекл. реклама, рекламное объявление; объявление (сообщение о предлагаемых товарах или услугах, предстоящих событиях и т. д., размещенное в прессе, на радио или телевидении, в интернете и т. п.)to insert [place, post, run\] an advertisement — разместить рекламу
...quarter page black and white advertisement — черно-белое рекламное объявление на четверть страницы
ATTRIBUTES: alternative 2. 3), cooperative 2. 1), deceptive, false 1. 4), full page, full-page, half page, half-page, quarter page, quarter-page, local 1. 1), small-space, test 3. 1)
Syn:See:air advertisement, all-text advertisement, alternative advertisement, bargain advertisement, bargain-sales advertisement, black and white advertisement, black-and-white advertisement, bleed advertisement, blind advertisement, block advertisement, borderless advertisement, box advertisement, boxed advertisement, broadcast advertisement, broadside advertisement, buried advertisement, business advertisement, charity advertisement, cinema advertisement, classified advertisement, classified advertisements, classified display advertisement, color advertisement, colour advertisement, comic-strip advertisement, commercial advertisement, consumer advertisement, convincing advertisement, co-op advertisement, cooperative advertisement, corporate advertisement, corrective advertisement, counter advertisement, cover advertisement, deceptive advertisement, direct-action advertisement, display advertisement, double-truck advertisement, drop-in advertisement, exchange advertisement, false advertisement, film advertisement, follow-up advertisement, fractional-page advertisement, framed advertisement, free advertisement, front page advertisement, gatefold advertisement, house advertisement, idea advertisement, illuminated advertisement, illustrated advertisement, industrial advertisement, informative advertisement, inside advertisement, inside transit advertisement, introductory advertisement, investment advertisement, island advertisement, job advertisement, joint advertisement, keyed advertisement, local advertisement, mail-order advertisement, mobile advertisement, movie advertisement, open advertisement, outdoor advertisement, paid-for advertisement, pop-up advertisement, press advertisement, print advertisement, printed advertisement, problem-solution advertisement, public relations advertisement, public service advertisement, public interest advertisement, radio advertisement, recruitment advertisement, reminder advertisement, repeat advertisement, retail advertisement, screen advertisement, self-advertisement, semi-display advertisement, slice-of-life advertisement, small-space advertisement, soft-selling advertisement, solus advertisement, teaser advertisement, television advertisement, testimonial advertisement, tie-in advertisement, tombstone advertisement, trade advertisement, transit advertisement, two-page advertisement, walking advertisement, want advertisements, advertisement column, advertisement copy, advertisement dummy, advertisement file, advertisement hoarding, advertisement matrix, advertisement originator, advertisement page, advertisement panel, advertisement performance, advertisement rate, advertisement recognition, advertisement size, advertisement space, advertisement test, commercial, advertising, advertecture2) рекл. = advertising 3),See:
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реклама, рекламное объявление в газете, рекламная листовка или видео-, радиоролик.* * *рекламное объявление, сообщениеинформация, подготовленная для размещения в выбранных средствах распространения рекламытж. ad/ads -
5 originator
сущ.1)а) общ. основоположник, создатель (теории и т. п.)б) общ. автор, создатель; изобретательSee:в) с.-х. оригинатор, создатель (автор сорта и т. п.)2)а) общ. инициатор (какой-л. операции)б) фин., банк. = originating investment bankerв) банк. инициатор платежа* (лицо, отдавшее приказ о денежном переводе, платеже через клиринговую систему)See:clearing system, originating depository financial institution, receiving depository financial institutionг) фин., банк. инициатор* (банк или иное лицо, предоставляющее кредиты, а затем объединяющее полученные долговые обязательства в пул, продаваемый другому лицу или используемый в качестве обеспечения выпуска ценных бумаг)See:д) фин., банк. = drawer 3),3) общ. адресант, отправитель (телеграммы и т. п.)
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1) поставщик бизнеса, инициатор операций; 2) банк или другое учреждение, предоставившее ипотечный кредит, который попал в пул ипотек на вторичном рынке; банк, который собирает такие пулы ипотек для перепродажи; 3) инвестиционный банк, работающий с потенциальным эмитентом ценных бумаг со стадии самого раннего планирования займа и обычно назначаемый менеджером гарантийного синдиката; = originating investment banker; 4) лицо (банк), отдавшее приказ о денежном переводе, платеже через клиринговую систему.* * *. . Словарь экономических терминов .* * *Ценные бумаги/Биржевая деятельность1. инвестиционный банк, организующий выпуск новых ценных бумаг2. лицо, отдавшее приказ о денежном переводе -
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рекл. составитель [создатель\] рекламы (полностью оформляет рекламный плакат, радио или телевизионный ролик и т. п.; в отличие от копирайтера, создающего исключительно тексты для рекламы)Syn:See:
См. также в других словарях:
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